• Update and execute brand and communication strategy to effectively align all product strategies under the SPH brand and enhance brand visibility and engagement;

• Establish and maintain comprehensive content guidelines to ensure our value-selling messaging is consistent and impactful across all platforms;

• Coordinate content planning calendar in close collaboration with all product marketing teams to ensure steady mentions of all product lines and their news in the media;

• Manage the company’s social media strategies across all channels, including YouTube, under the overall SPH and its product line communication strategies;

• Lead and manage our PR campaigns, including drafting press releases, managing media inquiries, and establishing relationships with media outlets, partners and influencers to enhance SPH’s and its products' public image;

• Support relationships with the company’s partner network, executing regular co-branded PR and marketing activities;

• Manage the translation processes to ensure the company’s content resonates with the global target audience and drives SEO traffic (In relation to PR tasks);

• Review and analyze the performance of PR, partnership, and social media activities regularly using various analytics tools and reports (In relation to PR tasks);

• Manage the company's online and offline events calendar.

• Bachelor’s degree in marketing & communication, journalism, or a related field;

• Minimum of 5 years professional experience in a similar role, ideally in a B2B environment;

• Excellent knowledge of marketing principles, key metrics and last trends with a focus on PR, SMM;

• Ability to manage PR strategy and activities independently, including crafting press releases, establishing media & opinion leaders relations;

• Success stories of driving engagement and conversion through content on LinkedIn, FB, Instagram and/or other media channels (traditional and digital);

• Exceptional writing and content creation skills in English, with a proven ability to craft engaging and persuasive content;

• Strong research skills and an ability to simplify complex IT and scientific topics into accessible content for a general audience;

• Strong communication and relationship-building skills, with both frontline colleagues, top stakeholders and key partners;

• Ability to work cross-functionally with remote teams to balance solutions in accordance with budget, schedule and tools, with demonstrated project management skills;

• Efficiently translating marketing and communication metrics into business results for top management;

• Creative mindset with the ability to think outside the box and generate innovative ideas.

Nice-to-have:

• Experience in or knowledge of the drone industry,  mining, construction, scientific or environmental research;

• Public anti-crisis communication skills

• General understanding of SEO optimization

• Familiarity with driving engagement and conversion through content on social media channels (traditional and digital)

• Familiarity SMM 

• Chinese (Mandarin)

• Fully remote setup (must be based in Latvia, Poland or Serbia) on B2B contract;

• Advanced professional growth opportunities;

• Health insurance, if available in your location;

• 20 fully paid vacation days per year + sick leave compensation (for non-Latvian residents);

• Friendly coworkers in a results-driven and dynamic international environment;

• Friendly, international team working on cutting-edge tech.